The Institute of Cultural Heritage, Tourism and Hospitality Managemen thas been established with a view to save the tangible and intangible cultural heritage of Swat region, to establish an archaeological and ethnic profile of the region, to explore the genesis of the cultural activities, to trace the complex and rich historical past of the ancient period of the country, to promote eco- and cultural tourism of Pakistan in general and the Malakand division and the Northern Areas in particular, and to impart quality education at graduate, undergraduate and postgraduate levels at par with the international standards.It was prime need of the time to work on all aspects of the subject to create awareness among the general masses to play a vital role in the saving of their cultural heritage. It was also a need of time to prepare professionals trained in fields like Archaeology, Cultural Heritage Management, Tourism Management, Hotel Management and Conservation of Tangible and Intangible culture of our resource rich country according to the globally practiced trends and standards. This could be possible only with the establishment of a department with faculty members having sound knowledge and experience in their respective areas of specialization. The worthy voice Chancellor Prof. Dr. Muhammad Jahanzeb Khan took the bold step to establish the Institute of Cultural Heritage, Tourism and Hospitality Management in University of Swat where professionals will be produced having sound knowledge and equipped with skills to protect and promote our rich heritage for the benefit of future generations and our country.Show More